What is cold-pressed juice?

Cold-pressed juice is juice made by pressing chopped fruit between two plates using either a mechanical means, like an old fashioned cider press or hydraulic pressure, like most modern juice presses.

Many cold-pressed juices available in stores are pasteurized using High Pressure Pasteurization (HPP), a cold process that does not degrade either flavor or nutritional value.  Not all HPP processed juice is cold pressed however, as any kind of juice like those made from frozen concentrate.  Likewise, cold-pressed juice can be pasteurized using other methods like heat or ultraviolet radiation.

At OOJOO, all our juices are cold-pressed from fresh fruits and vegetables and then pasteurized using HPP. We believe this is the best combination for making the best quality juice possible. We use presses made by Good Nature, HPP equipment from Avure.

Key takeaways as a juice buyer:

• HPP pasteurized juice is not always cold-pressed juice.
• Cold-pressed juice can be degraded through forms of pasteurization other than HPP.
• If you want the best quality juice look for fresh ingredients on the label and HPP processing.